AI Discoverability: How to Show up in search results while still sounding Human

Traditional keyword-first SEO has changed drastically—but search is stronger than ever.
Since 2022, AI has fundamentally changed how people find experts, coaches, and consultants online. If you're still optimizing for keywords and page rankings, you're playing by rules that no longer exist.
In this session, you'll learn why your content isn't showing up in ChatGPT, Perplexity, Google's AI summaries, and other AI-powered search tools—and what to do about it. Meg Casebolt breaks down her proprietary BEACON framework, the six critical signals AI uses to determine who gets cited, recommended, and trusted:
- Brand Entity: Making yourself algorithmically recognizable across platforms
- Expertise: Building semantic clusters that prove topical authority
- Authority: Earning validation from credible sources (not just backlinks)
- Content Infrastructure: Structuring your content so AI can actually parse it
- Omnichannel: Reinforcing your signal across formats (without repurposing hell)
- Narrative: Setting yourself apart with perspective AI can't replicate
You'll walk away knowing exactly how to diagnose what's broken in your current approach, which lever to pull first, and how to make your expertise unmistakable to both humans and AI systems—without adding more to your plate.
Perfect for service-based business owners who'd rather strengthen their signal than create more noise.