Meet the speakers
MEET YOUR HOSTS
Hi, I’m Sam Sarsten!
Local SEO Academy
I help local service businesses and web designers turn organic search into stable income. I’ve built a multi-six-figure local SEO agency from scratch in under three years by focusing on simple, repeatable local SEO processes.
I built Thencan, a lean SEO + web design agency in Bend, Oregon, starting alone in the corner of my bedroom and growing it into a team of eight serving dozens of contractors, clinics, and other local brands across the US and Canada.
I’ve spoken about SEO at multiple events, contributed to Whitespark's 2026 Local Search Ranking Factors, and I’m looking forward to collaborating with other local SEO experts as we help clients continue to get results from local search in an AI-driven era.
Hi, I’m Anchen le Roux!
Simply Digital Design
I’m a web developer, summit strategist, and digital design studio owner who’s spent 20+ years building websites that work — and helping creatives, service providers, Shopify store owners, and local businesses grow online.
Over the past decade, I’ve supported clients who've gone on to land book deals, celebrity clients, international audiences, and multiple six-figure launches.
Behind the scenes?SEO has been the quiet powerhouse driving many of those results.
I’ve seen firsthand how web designers and small agencies can completely transform their income and confidence by adding a streamlined, results-driven SEO service — without becoming “technical SEO engineers” or burning out trying to learn everything alone
Meet Your Speakers
Josh Hall
Web Designer Pro®
Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, YouTube channel, online courses, and web design community Web Designer Pro®, he teaches web designers how to build a web design business that gives them freedom and the life they love.
If you're a beginner or intermediate to SEO, it's hard to feel confident with offering high-ticket, ongoing SEO services. That's where SEO BOOST comes in. It's a one-time, easy-to-sell, and easy-to-implement SEO Service that anyone can offer.
You can make an extra 10-30k per year on top of your other web design services and you can sell it as an add-on, upsell, downsell, one-off product, bonus and more.
Best part? You don't need premium keyword research or tracking tools. You just need Google and your SEO BOOST offer to start making money with SEO. It's a great entry into the SEO world without you becoming a full SEO Agency. It's low-risk for clients, low-pressure for web designers, and an easy sell.
Alexia Lynn
Visual Vibe Design
Heyyo! I’m Alexia and I’m the founder of Visual Vibe Design. I help businesses become the whole damn vibe with branding, websites and SEO designed to convert.
I’ve been a featured summit speaker, guest on the Web Design Business podcast, and I teach workshops for NWA businesses at the Fayetteville Public Library. Strategy is my love language, design is my playground, and caffeine is my sidekick. Always down to party… and somehow still get stuff done.Positioning isn’t about being louder or more unique, it’s about being clearer. In this presentation, Alexia shows how brands get chosen by helping people quickly understand when they matter and why they’re the right choice. Expect practical insight, relatable examples, and a simple approach to positioning you can implementation right now.
Shannon Mattern
Web Designer Academy
I’ve spent over a decade helping web designers and creative/tech service providers go from “selling services” to charging more than they ever dreamed possible while creating more income from their existing skillset and delivering high-value work without overworking or second-guessing their prices.
You're just one proposal away from the money you truly deserve to be making. In this session, you'll find out how to increase your income per client without adding more to your plate. Discover the hidden challenges in your current pricing model keeping you stuck, and shift your pricing mindset so you can break through your revenue ceiling without working harder, hustling more, or burning out.
Darren Shaw
Whitespark
Darren Shaw is the founder of Whitespark, a leading provider of local SEO software and services since 2005. He’s the force behind the Local Search Ranking Factors survey – the industry’s most cited resource – and a trusted educator with over 45,000 newsletter readers, 11,800 YouTube subscribers, and 3,500+ course sign-ups. For 15+ years, Darren has shared his insights on stages around the world and in hundreds of podcasts and webinars, helping businesses and marketers master local search.
Whitespark’s Local Search Ranking Factors are often considered the “Local SEO Bible.” In this session, Surge Summit host Sam Sarsten sits down with Darren Shaw, steward of the Local Search Ranking Factors, to unpack what surprised him most in the latest report, how he’s thinking about AI and ads reshaping the SERPs, and a few classic Darren-isms that both longtime Whitespark fans and those newer to SEO will appreciate.
Lori Calcott
webShine
Lori has worked in paid search since 2016 and is a co-author of The Definitive Guide to Google AdWords. She has been a partner at webShine since 2011, where she manages and strategizes paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads. Lori has experience working with a diverse range of clients, from small local businesses to global organizations, and stays closely involved as advertising platforms continue to evolve.
If you’ve ever tried to create a Google Ads campaign on your own, you know the process can quickly become complicated. This how-to presentation will walk you step by step through building a Google Ads campaign, with a guided workbook and practical tips to help ensure your campaign is effective.
Stephanie Flanders-Martin
Martins TEAM Referral Network
Stephanie Flanders-Martin brings more than 30 years of executive leadership, franchise management, and business development experience to her role as a multi-area Franchise Owner with TEAM Referral Network. Her professional background spans the Franchise Quick Serve Industry, where she held leadership positions ranging from Store Manager to Vice President of Business Services, developing deep expertise in operations, team leadership, and scalable systems.
Stephanie currently owns and operates TEAM Referral Network franchises across Northern Colorado, Southern Wyoming, Oregon, and Southern Washington. She is highly respected for her ability to build strong, results-driven referral communities and to coach members on how to grow sustainable businesses using proven networking strategies, accountability structures, and relationship-based systems.
With a strategic and people-centered approach, Stephanie helps business owners move beyond surface-level networking to create intentional connections that drive visibility, trust, and consistent referrals. Her leadership style blends structure with collaboration, empowering members to clarify their message, strengthen referral partnerships, and grow with purpose.
Stephanie holds a Bachelor of Science in Home Economics/Nutrition from North Dakota State University and an MBA with an emphasis in Human Resources from City University, bringing both operational insight and people-development expertise to her work within TEAM.
This 45-minute session breaks down what a true Power Partner is—and why one strong partnership can outperform dozens of casual connections. Learn how to identify aligned partners, think beyond traditional referral circles, and intentionally build a Power TEAM that accelerates visibility, trust, and revenue.
Yagmur Simsek
Search 'n Stuff
Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients.
Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency and other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs. Her consultancy services include expanding in-house team capabilities, building SEO-driven growth strategies, and leading hands-on training sessions to empower teams.
Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris, SearchNorwich, Search London, SEOFOMO and Search ‘n Stuff meetups. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.
Fast-moving teams don’t have the luxury of endless audits, perfect data, or three-month discovery phases. This session breaks down how to design a usable 6-month SEO content strategy in just one week, without cutting corners that come back to haunt you later.
You’ll see how to combine AI tools, SEO fundamentals, competitive research, and real-world signals from social platforms, communities, and search behavior to move from scattered inputs to a clear, prioritised content roadmap. The focus isn’t on chasing every keyword, it’s on making smart calls, aligning content with business goals, and creating a strategy that teams can actually execute.
This is a starting framework, not a “set-and-forget” plan. You’ll leave with a realistic process for building momentum quickly, validating assumptions early, and evolving your strategy as data, performance, and feedback roll in, especially when timelines are tight and expectations are high.
Peter Rota
Peter Rota SEO
Peter Rota is a Senior Technical Manager at HUB International, a freelance SEO consultant, and a LinkedIn creator with 75,000+ followers.With 14 years of hands-on SEO experience, Peter has worked with clients ranging from small local businesses all the way up to S&P 500 companies.Known for his honest, no-BS approach, he posts daily on LinkedIn, publishes ebooks, and partners with brands on sponsored content. His work blends deep technical SEO expertise with personal brand building showing SEOs how to create demand, attract clients, and make more money in their careers.
In an increasingly crowded and AI-driven SEO landscape, technical skills alone are no longer enough to stand out in SEO. In this session, I will share how building a strong personal brand on LinkedIn can directly translate into more leads, clients, and career opportunities. I will Peter break down what actually works on LinkedIn today, the most common personal branding mistakes SEOs make, and practical profile and content strategies you can implement immediately to position yourself as a trusted authority without relying on gimmicks or salesy tactics.
Andy Milligan
MMG Design
Andy Milligan is the founder of MMG Design, a web design strategy studio based in Columbus, Ohio. He works with B2B healthcare and professional service companies to use design to earn trust, drive revenue, and support measurable business growth.
Andy began his career in design and marketing by teaching himself web design, branding, and digital strategy while building projects for small businesses and startups. Over the last two years, he has grown MMG Design into a multi six-figure agency through relationship-driven marketing, podcasting, and consistent LinkedIn content- without relying on cold outreach or paid ads.
He is the host of the Marketing by Design podcast, where he interviews marketers, founders, and agency leaders about what they are doing to get exceptional results.
His work and content focus on helping service-based business owners turn visibility into trust, and trust into revenue.
Andy walks through how he turned LinkedIn and a podcast into his primary growth channels—leading to $200K in agency revenue in his first year. This session focuses on turning content into trust and trust into sales.
You’ll walk away with:
A practical system for using content to drive pipeline and credibility.Anna Scovel
Little City Middle City Web Design
Anna holds an AAS in Web Development and BAS in Business, and has spent the last seven years working various tech roles in higher education while slowly growing a small web design business on evenings, weekends and during those generous academic holidays. Recently she’s learned to use Looker Studio to simplify website analytics reporting both for her clients and her colleagues. When Anna’s not overdosing on blue light, you can usually find her crafting or cooking.
If your SEO reports aren't being opened, (or sent) this presentation is for you. We'll discuss why reporting isn't a waste of time, what to include in your reports and how to share reports so clients (or collogues) can understand what's going on behind the scenes.
Bengü Sarıca Dinçer
Designmodo
Bengü Sarıca Dinçer is a SaaS SEO Manager at Designmodo and a freelance consultant for SaaS companies. She’s a proudly certified data nerd and a firm believer that data analytics doesn’t have to be painful. With 12 years of experience across agencies and startups, Bengü has supported medium and large-scale companies with national and international presence.
In this talk, you'll learn how to track the full user journey in GA4 in a way that actually highlights what’s working, what’s driving value, and where users drop off.
This way, you can move beyond isolated metrics and look at how to connect touchpoints across the journey, so your wins don’t get lost in dashboards. Expect to leave with a practical mindset for structuring GA4 tracking, asking better questions of your data, and confidently communicating results to stakeholders.Dennis Yu
Local Service Spotlight
Dennis Yu is the CEO of Local Service Spotlight, where he helps web designers, local SEO pros, and small agencies turn “SEO services” into predictable revenue—by building the systems and tools that make local service businesses easier to market, track, and scale.
A former search engine engineer, Dennis has spent the last decade deep in the trenches of local lead-gen, scaling campaigns across Facebook and Google with over $1B in cumulative ad spend and thousands of real-world tests on what actually moves the needle for plumbers, roofers, HVAC, and other home service categories. His work bridges the gap between marketing theory and “does the phone ring?” execution—pairing fundamentals (technical SEO, content, tracking, offers) with ruthless practicality.
Dennis also teaches teams and agencies how to productize results: creating repeatable processes, simple dashboards, and content systems that boost visibility, trust, and conversions—without bloated deliverables or “mystery SEO.” At SEO Surge Summit, he’s here to share what’s working right now to help you sell and deliver SEO offers that scale sustainably.
“Rankings” and “recommendations” are now blending together. The real advantage for designers and web folks isn’t another SEO trick—it’s becoming an **entity** that Google and AI systems can confidently understand, trust, and surface.
In this session, you’ll learn the “SECRET” framework for turning a local business (or your agency) into a recognized, connected entity across the web—so you earn **preferential visibility** in local search *and* increase the odds of being mentioned when customers ask ChatGPT-style tools who to hire.
We’ll cover:
- What “entity-first” SEO actually means (and why it’s replacing keyword-first thinking)
- The specific signals that drive trust: consistency, corroboration, and connections
- How to build an “entity footprint” that supports map rankings, branded search, and AI recommendations
- Practical steps web designers and SEO pros can implement fast—without massive content calendars or expensive PRYou’ll walk away with a simple checklist to strengthen identity signals for any local service business, plus a repeatable process you can package and sell as a high-margin offer.
Dyllon Boynton
The EzGBP
Dyllon is a local SEO specialist and practitioner with a focused background in Google Business Profile optimization and local search strategy for service-based businesses. With hands-on experience building, optimizing, and scaling Google Business Profiles across competitive markets, he has developed a practical understanding of how local visibility, behavioral signals, and trust factors influence real-world rankings and lead flow.
His work centers on transforming underperforming listings into reliable inbound assets through structured optimization, data-driven execution, and strategies aligned with Google’s evolving local algorithms. Rather than relying on outdated tactics or theory, Dyllon emphasizes repeatable systems that produce measurable results, including increased map pack visibility, inbound calls, and qualified local leads.
At the SEO Surge Summit, Dyllon brings a clear, execution-focused perspective designed to help agencies, consultants, and operators cut through noise and apply local SEO strategies that work in today’s search environment.
Most entrepreneurs do not struggle with visibility because they lack motivation. They struggle because they are making too many content decisions without a system behind them. In this session, I will show how simple, repeatable content structure removes overwhelm and creates consistency. The focus is on building real authority by planning better, so showing up feels easier and more sustainable.
Eric Dingler
In Transit Studios
Eric Dingler is the creator of the R.O.D² Framework and the Profitable Team System, trusted by overwhelmed solo founders who want to hire their first team member with confidence. After years of leading teams across multiple countries and making every early leadership mistake himself, Eric learned that great teams are built on clear systems, not guesswork. Today he runs In Transit Studios, a digital agency powered by a distributed team he developed through the same process he now teaches.
Through the Profitable Team Accelerator, Eric helps business owners stop operating at the edge of burnout and start leading with clarity, structure, and purpose. His practical approach shows bootstrapping business owners how to hire well, delegate the right way, and develop people who actually help the business grow revenue and profits. Attendees consistently walk away seeing what’s possible when they stop doing everything alone and start leading with a proven system.
Hiring doesn't mean full-time, giving up control of quality or spending days training a new person. When hiring is done right your new team members train themselves, deliver high quality outputs, and give you time for revenue producing work that turns your first 1-4 hires into revenue generators. Walk away from this presentation with a clear understanding of how to R.O.D2 framework helps you hire without regret.
Jason Gracia
Swyft Sites
Jason Gracia is an entrepreneur, author, speaker, and thought leader with over 25 years of experience in the web design and online business space, but he is best known for founding one of the most successful website agencies in the coaching and consulting spaces, where he pioneered a productized approach to web design.
Instead of building custom websites, he designed a single results-driven website for clients and sold that same standardized website more than 700 times, generating millions of dollars in revenue in the process. This experience led him to specialize in helping designers escape custom work and build scalable, productized website businesses.
Today, Jason teaches website designers how to design once, sell repeatedly, and build agencies that scale without burnout.
How did I go from making $26,000 to one million over the course of 24 months just a few short years later? This presentation reveals that story as well as the secret that changed everything. If you want to discover a brand new way to serve more clients, make more money, but work fewer hours, this is the presentation for you.
Joy Hawkins
Sterling Sky
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google Business Profile Forum.
Layla Pomper
ProcessDriven
Layla Pomper is the Founder & CEO of ProcessDriven® and the go-to expert on systemizing small team operations.
Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 135K YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax.
Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.
LinkedIn: www.inkedin.com/in/laylapomper/
YouTube: processdriven.co/youtubeA live Process Mapping Workshop to help web designers and SEO agencies map out the systems that can actually help them scale without burning out.
Mark Williams-Cook
Candour
Mark is director of SEO agency Candour, Founder of SaaS tool AlsoAsked, and has been involved in SEO for over 20 years, with experience running everything from e-commerce businesses to affiliate sites. He recently founded the new cats.txt internet standard and when not working on sites, is doing the Search with Candour podcast, the Core Updates SEO newsletter and “unsolicited” #SEO tips on LinkedIn.
One of the most common questions among web professionals today is, "How do I ensure my content and brand get surfaced in AI-powered search results?" This talk offers a practical workflow on how to modify your traditional keyword research process to be as effective as possible in the new LLM-driven world. Topics such as prompt generation, Retrieval-Augmented Generation (RAG) thresholds, query fan-out, intent matching and more will all be on the table.
Meg Casebolt
Love At First Search
Meg Casebolt helps experienced founders, consultants, and creators become findable in AI-powered search—not through keyword tactics, but through strategic authority positioning.
As founder of Love At First Search, she works with experts who don’t need more SEO advice but do need a new way to be understood by modern search systems. Her approach focuses on helping people become quotable and recommendable: teaching them to claim specific expertise territory and build the signals AI uses to evaluate credibility.
She co-hosts the Aggressively Human podcast and has developed frameworks including BEACON and Human-First SEO methodology to help service-based businesses transition from traditional optimization to sustainable authority building.
Meg lives in Rochester, NY with her husband, two boys, and an 80-pound pit bull, and maintains strong opinions about Broadway musicals, romance novels, and the structural importance of s’mores.Traditional keyword-first SEO has changed drastically—but search is stronger than ever.
Since 2022, AI has fundamentally changed how people find experts, coaches, and consultants online. If you're still optimizing for keywords and page rankings, you're playing by rules that no longer exist.
In this session, you'll learn why your content isn't showing up in ChatGPT, Perplexity, Google's AI summaries, and other AI-powered search tools—and what to do about it. Meg Casebolt breaks down her proprietary BEACON framework, the six critical signals AI uses to determine who gets cited, recommended, and trusted:
Brand Entity: Making yourself algorithmically recognizable across platforms
Expertise: Building semantic clusters that prove topical authority
Authority: Earning validation from credible sources (not just backlinks)
Content Infrastructure: Structuring your content so AI can actually parse it
Omnichannel: Reinforcing your signal across formats (without repurposing hell)
Narrative: Setting yourself apart with perspective AI can't replicate
You'll walk away knowing exactly how to diagnose what's broken in your current approach, which lever to pull first, and how to make your expertise unmistakable to both humans and AI systems—without adding more to your plate.Perfect for service-based business owners who'd rather strengthen their signal than create more noise.
Melanie Boylan
STOMP Social Media Training Ltd
Melanie Boylan started STOMP back in 2013. Since then she has completed numerous certifications in the digital marketing “space” and got her Train the Trainer qualification. Over the years she has worked alongside numerous Irish educational disciplines, from universities to entrepreneurial setups and then larger companies and corporates. In 2020 she started collaborating on a frequent basis with the Local Enterprise Office and Marie Manning Financial. These relationships meant Melanie moved more into group training and 1:1 mentoring, but she still enjoys her direct training as well.
Since 2016 Melanie has been a Freelance Journalist and has written a lot for StartUp Mindset and Irish Tech News. Then in 2020, her and her best friend Esther Ocampo started a podcast called the Monday Morning Marketing Podcast. Now starting its 6th year they have welcomed guests from across the globe and have brought their own sense of humour to the field of marketing. Have a listen today!
In this talk we'll be looking at how we can answer this and how we can plan in advance to make sure we appear at the right time for our customers.
Michelle Bourbonniere, PhD
Words on the Rise
Michelle Bourbonniere, PhD, is the founder of Words on the Rise, an SEO consultancy which specializes in small site SEO. She works with solopreneurs and small teams to develop smart SEO strategies to get their website and their brand in front of the right audience of people. She specializes in keyword research, content planning, and in helping brands show up (and show up well) in AI search results.
It’s no secret that how people find stuff online is changing. Increasingly, ranking #1 matters less than getting recommended by the bots.
In this presentation, I’m going to teach you how AI search works. You’ll leave understanding the step-by-step process AI systems use to compose AI answers.
And I solemnly swear I will not get all technical and bore you with the nerdy details! Instead, my goal is to equip you with a simple mental model of how these systems really work, under the hood.You'll learn how to help your brand and your client's brands up better in:
- Google’s AI Overviews,
- Google’s AI Mode,
- ChatGPT,
- Perplexity,
- … and just about every other search-enabled chatbot your next customer is using.Miranda Kelton
Miranda Kelton Photography
Miranda Kelton is a Headshot & Branding Photographer based in Bend, Oregon. She owns a full-service Portrait Studio and specializes in helping entrepreneurs, business owners, and teams elevate their brands through powerful, customized photography. Known for her personalized approach, Miranda creates images that give her clients the confidence and content they need to market their businesses effectively. Through her work, she has helped professionals across the West Coast showcase their expertise, connect with their audiences, and stand out in their industries. As a speaker, Miranda shares insights on branding, visibility, and the role of strategic imagery in helping entrepreneurs establish trust and expand their influence.
Networking doesn’t have to feel awkward, outdated, or exhausting! Magnetic Networking is a strategy-focused workshop that shows you how to build networking into your existing marketing routine so it feels natural, consistent, and easy to maintain. During this presentation, you’ll learn how to shift your mindset around networking, identify the most aligned rooms for your business, start meaningful conversations, and follow up without it feeling uncomfortable or salesy. You’ll leave with a clearer mindset, a simple framework, and actionable next steps to make networking feel easier, more intentional, and more effective!
Nathan Ingram
Full Rings Coaching
Nathan Ingram is a business coach who helps MicroAgency owners and SEO professionals build stronger, more sustainable businesses. Based in Birmingham, Alabama, he has been building websites for clients since 1995.
Nathan is the creator of MonsterContracts, a set of proven contracts designed specifically for WordPress client work. As a speaker, Nathan draws from 3 decades of real-world agency experience to share practical, no-nonsense guidance. He has spoken at hundreds of online and in-person events, with a focus on helping business owners move from constant reaction to clear direction and steady growth.
If you ever feel like you are always reacting to the next client request, ranking drop, or reporting deadline, you are not alone, and this session is for you. Many SEO professionals are buried in day to day work while growth ideas and improvements keep getting pushed to next month.
Nathan will explain the concept of the whirlwind (the never-ending demands of running your business) and share a practical system for making meaningful progress even in the middle of everyday chaos.
You will learn how to set strategic goals, plan your week effectively, and protect focused time so you can finally move your business forward without waiting for life to calm down.
Key Takeaways:
- Why strategy seems to disappear when urgency takes over—and how to keep it in focus
- A simple quarterly planning framework that identifies high-impact goals
- Weekly habits that contain the whirlwind and create margin
- How to separate your CEO role from your employee role
- Practical methods for scheduling execution time and sticking to it
Josh Hall
Web Designer Pro®
Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, YouTube channel, online courses, and web design community Web Designer Pro®, he teaches web designers how to build a web design business that gives them freedom and the life they love.
If you're a beginner or intermediate to SEO, it's hard to feel confident with offering high-ticket, ongoing SEO services. That's where SEO BOOST comes in. It's a one-time, easy-to-sell, and easy-to-implement SEO Service that anyone can offer.
You can make an extra 10-30k per year on top of your other web design services and you can sell it as an add-on, upsell, downsell, one-off product, bonus and more.
Best part? You don't need premium keyword research or tracking tools. You just need Google and your SEO BOOST offer to start making money with SEO. It's a great entry into the SEO world without you becoming a full SEO Agency. It's low-risk for clients, low-pressure for web designers, and an easy sell.
Alexia Lynn
Visual Vibe Design
Heyyo! I’m Alexia and I’m the founder of Visual Vibe Design. I help businesses become the whole damn vibe with branding, websites and SEO designed to convert.
I’ve been a featured summit speaker, guest on the Web Design Business podcast, and I teach workshops for NWA businesses at the Fayetteville Public Library. Strategy is my love language, design is my playground, and caffeine is my sidekick. Always down to party… and somehow still get stuff done.Positioning isn’t about being louder or more unique, it’s about being clearer. In this presentation, Alexia shows how brands get chosen by helping people quickly understand when they matter and why they’re the right choice. Expect practical insight, relatable examples, and a simple approach to positioning you can implementation right now.
Shannon Mattern
Web Designer Academy
I’ve spent over a decade helping web designers and creative/tech service providers go from “selling services” to charging more than they ever dreamed possible while creating more income from their existing skillset and delivering high-value work without overworking or second-guessing their prices.
You're just one proposal away from the money you truly deserve to be making. In this session, you'll find out how to increase your income per client without adding more to your plate. Discover the hidden challenges in your current pricing model keeping you stuck, and shift your pricing mindset so you can break through your revenue ceiling without working harder, hustling more, or burning out.
Darren Shaw
Whitespark
Darren Shaw is the founder of Whitespark, a leading provider of local SEO software and services since 2005. He’s the force behind the Local Search Ranking Factors survey – the industry’s most cited resource – and a trusted educator with over 45,000 newsletter readers, 11,800 YouTube subscribers, and 3,500+ course sign-ups. For 15+ years, Darren has shared his insights on stages around the world and in hundreds of podcasts and webinars, helping businesses and marketers master local search.
Whitespark’s Local Search Ranking Factors are often considered the “Local SEO Bible.” In this session, Surge Summit host Sam Sarsten sits down with Darren Shaw, steward of the Local Search Ranking Factors, to unpack what surprised him most in the latest report, how he’s thinking about AI and ads reshaping the SERPs, and a few classic Darren-isms that both longtime Whitespark fans and those newer to SEO will appreciate.
Lori Calcott
webShine
Lori has worked in paid search since 2016 and is a co-author of The Definitive Guide to Google AdWords. She has been a partner at webShine since 2011, where she manages and strategizes paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads. Lori has experience working with a diverse range of clients, from small local businesses to global organizations, and stays closely involved as advertising platforms continue to evolve.
If you’ve ever tried to create a Google Ads campaign on your own, you know the process can quickly become complicated. This how-to presentation will walk you step by step through building a Google Ads campaign, with a guided workbook and practical tips to help ensure your campaign is effective.
Stephanie Flanders-Martin
Martins TEAM Referral Network
Stephanie Flanders-Martin brings more than 30 years of executive leadership, franchise management, and business development experience to her role as a multi-area Franchise Owner with TEAM Referral Network. Her professional background spans the Franchise Quick Serve Industry, where she held leadership positions ranging from Store Manager to Vice President of Business Services, developing deep expertise in operations, team leadership, and scalable systems.
Stephanie currently owns and operates TEAM Referral Network franchises across Northern Colorado, Southern Wyoming, Oregon, and Southern Washington. She is highly respected for her ability to build strong, results-driven referral communities and to coach members on how to grow sustainable businesses using proven networking strategies, accountability structures, and relationship-based systems.
With a strategic and people-centered approach, Stephanie helps business owners move beyond surface-level networking to create intentional connections that drive visibility, trust, and consistent referrals. Her leadership style blends structure with collaboration, empowering members to clarify their message, strengthen referral partnerships, and grow with purpose.
Stephanie holds a Bachelor of Science in Home Economics/Nutrition from North Dakota State University and an MBA with an emphasis in Human Resources from City University, bringing both operational insight and people-development expertise to her work within TEAM.
This 45-minute session breaks down what a true Power Partner is—and why one strong partnership can outperform dozens of casual connections. Learn how to identify aligned partners, think beyond traditional referral circles, and intentionally build a Power TEAM that accelerates visibility, trust, and revenue.
Yagmur Simsek
Search 'n Stuff
Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients.
Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency and other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs. Her consultancy services include expanding in-house team capabilities, building SEO-driven growth strategies, and leading hands-on training sessions to empower teams.
Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris, SearchNorwich, Search London, SEOFOMO and Search ‘n Stuff meetups. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.
Fast-moving teams don’t have the luxury of endless audits, perfect data, or three-month discovery phases. This session breaks down how to design a usable 6-month SEO content strategy in just one week, without cutting corners that come back to haunt you later.
You’ll see how to combine AI tools, SEO fundamentals, competitive research, and real-world signals from social platforms, communities, and search behavior to move from scattered inputs to a clear, prioritised content roadmap. The focus isn’t on chasing every keyword, it’s on making smart calls, aligning content with business goals, and creating a strategy that teams can actually execute.
This is a starting framework, not a “set-and-forget” plan. You’ll leave with a realistic process for building momentum quickly, validating assumptions early, and evolving your strategy as data, performance, and feedback roll in, especially when timelines are tight and expectations are high.
Miranda Kelton
Miranda Kelton Photography
Miranda Kelton is a Headshot & Branding Photographer based in Bend, Oregon. She owns a full-service Portrait Studio and specializes in helping entrepreneurs, business owners, and teams elevate their brands through powerful, customized photography. Known for her personalized approach, Miranda creates images that give her clients the confidence and content they need to market their businesses effectively. Through her work, she has helped professionals across the West Coast showcase their expertise, connect with their audiences, and stand out in their industries. As a speaker, Miranda shares insights on branding, visibility, and the role of strategic imagery in helping entrepreneurs establish trust and expand their influence.
Networking doesn’t have to feel awkward, outdated, or exhausting! Magnetic Networking is a strategy-focused workshop that shows you how to build networking into your existing marketing routine so it feels natural, consistent, and easy to maintain. During this presentation, you’ll learn how to shift your mindset around networking, identify the most aligned rooms for your business, start meaningful conversations, and follow up without it feeling uncomfortable or salesy. You’ll leave with a clearer mindset, a simple framework, and actionable next steps to make networking feel easier, more intentional, and more effective!
Nathan Ingram
Full Rings Coaching
Nathan Ingram is a business coach who helps MicroAgency owners and SEO professionals build stronger, more sustainable businesses. Based in Birmingham, Alabama, he has been building websites for clients since 1995.
Nathan is the creator of MonsterContracts, a set of proven contracts designed specifically for WordPress client work. As a speaker, Nathan draws from 3 decades of real-world agency experience to share practical, no-nonsense guidance. He has spoken at hundreds of online and in-person events, with a focus on helping business owners move from constant reaction to clear direction and steady growth.
If you ever feel like you are always reacting to the next client request, ranking drop, or reporting deadline, you are not alone, and this session is for you. Many SEO professionals are buried in day to day work while growth ideas and improvements keep getting pushed to next month.
Nathan will explain the concept of the whirlwind (the never-ending demands of running your business) and share a practical system for making meaningful progress even in the middle of everyday chaos.
You will learn how to set strategic goals, plan your week effectively, and protect focused time so you can finally move your business forward without waiting for life to calm down.
Key Takeaways:
- Why strategy seems to disappear when urgency takes over—and how to keep it in focus
- A simple quarterly planning framework that identifies high-impact goals
- Weekly habits that contain the whirlwind and create margin
- How to separate your CEO role from your employee role
- Practical methods for scheduling execution time and sticking to itPeter Rota
Peter Rota SEO
Peter Rota is a Senior Technical Manager at HUB International, a freelance SEO consultant, and a LinkedIn creator with 75,000+ followers.With 14 years of hands-on SEO experience, Peter has worked with clients ranging from small local businesses all the way up to S&P 500 companies.Known for his honest, no-BS approach, he posts daily on LinkedIn, publishes ebooks, and partners with brands on sponsored content. His work blends deep technical SEO expertise with personal brand building showing SEOs how to create demand, attract clients, and make more money in their careers.
In an increasingly crowded and AI-driven SEO landscape, technical skills alone are no longer enough to stand out in SEO. In this session, I will share how building a strong personal brand on LinkedIn can directly translate into more leads, clients, and career opportunities. I will Peter break down what actually works on LinkedIn today, the most common personal branding mistakes SEOs make, and practical profile and content strategies you can implement immediately to position yourself as a trusted authority without relying on gimmicks or salesy tactics.
Andy Milligan
MMG Design
Andy Milligan is the founder of MMG Design, a web design strategy studio based in Columbus, Ohio. He works with B2B healthcare and professional service companies to use design to earn trust, drive revenue, and support measurable business growth.
Andy began his career in design and marketing by teaching himself web design, branding, and digital strategy while building projects for small businesses and startups. Over the last two years, he has grown MMG Design into a multi six-figure agency through relationship-driven marketing, podcasting, and consistent LinkedIn content- without relying on cold outreach or paid ads.
He is the host of the Marketing by Design podcast, where he interviews marketers, founders, and agency leaders about what they are doing to get exceptional results.
His work and content focus on helping service-based business owners turn visibility into trust, and trust into revenue.
Andy walks through how he turned LinkedIn and a podcast into his primary growth channels—leading to $200K in agency revenue in his first year. This session focuses on turning content into trust and trust into sales.
You’ll walk away with:
A practical system for using content to drive pipeline and credibility.Anna Scovel
Little City Middle City Web Design
Anna holds an AAS in Web Development and BAS in Business, and has spent the last seven years working various tech roles in higher education while slowly growing a small web design business on evenings, weekends and during those generous academic holidays. Recently she’s learned to use Looker Studio to simplify website analytics reporting both for her clients and her colleagues. When Anna’s not overdosing on blue light, you can usually find her crafting or cooking.
If your SEO reports aren't being opened, (or sent) this presentation is for you. We'll discuss why reporting isn't a waste of time, what to include in your reports and how to share reports so clients (or collogues) can understand what's going on behind the scenes.
Bengü Sarıca Dinçer
Designmodo
Bengü Sarıca Dinçer is a SaaS SEO Manager at Designmodo and a freelance consultant for SaaS companies. She’s a proudly certified data nerd and a firm believer that data analytics doesn’t have to be painful. With 12 years of experience across agencies and startups, Bengü has supported medium and large-scale companies with national and international presence.
In this talk, you'll learn how to track the full user journey in GA4 in a way that actually highlights what’s working, what’s driving value, and where users drop off.
This way, you can move beyond isolated metrics and look at how to connect touchpoints across the journey, so your wins don’t get lost in dashboards. Expect to leave with a practical mindset for structuring GA4 tracking, asking better questions of your data, and confidently communicating results to stakeholders.Dennis Yu
Local Service Spotlight
Dennis Yu is the CEO of Local Service Spotlight, where he helps web designers, local SEO pros, and small agencies turn “SEO services” into predictable revenue—by building the systems and tools that make local service businesses easier to market, track, and scale.
A former search engine engineer, Dennis has spent the last decade deep in the trenches of local lead-gen, scaling campaigns across Facebook and Google with over $1B in cumulative ad spend and thousands of real-world tests on what actually moves the needle for plumbers, roofers, HVAC, and other home service categories. His work bridges the gap between marketing theory and “does the phone ring?” execution—pairing fundamentals (technical SEO, content, tracking, offers) with ruthless practicality.
Dennis also teaches teams and agencies how to productize results: creating repeatable processes, simple dashboards, and content systems that boost visibility, trust, and conversions—without bloated deliverables or “mystery SEO.” At SEO Surge Summit, he’s here to share what’s working right now to help you sell and deliver SEO offers that scale sustainably.
“Rankings” and “recommendations” are now blending together. The real advantage for designers and web folks isn’t another SEO trick—it’s becoming an **entity** that Google and AI systems can confidently understand, trust, and surface.
In this session, you’ll learn the “SECRET” framework for turning a local business (or your agency) into a recognized, connected entity across the web—so you earn **preferential visibility** in local search *and* increase the odds of being mentioned when customers ask ChatGPT-style tools who to hire.
We’ll cover:
- What “entity-first” SEO actually means (and why it’s replacing keyword-first thinking)
- The specific signals that drive trust: consistency, corroboration, and connections
- How to build an “entity footprint” that supports map rankings, branded search, and AI recommendations
- Practical steps web designers and SEO pros can implement fast—without massive content calendars or expensive PRYou’ll walk away with a simple checklist to strengthen identity signals for any local service business, plus a repeatable process you can package and sell as a high-margin offer.
Dyllon Boynton
The EzGBP
Dyllon is a local SEO specialist and practitioner with a focused background in Google Business Profile optimization and local search strategy for service-based businesses. With hands-on experience building, optimizing, and scaling Google Business Profiles across competitive markets, he has developed a practical understanding of how local visibility, behavioral signals, and trust factors influence real-world rankings and lead flow.
His work centers on transforming underperforming listings into reliable inbound assets through structured optimization, data-driven execution, and strategies aligned with Google’s evolving local algorithms. Rather than relying on outdated tactics or theory, Dyllon emphasizes repeatable systems that produce measurable results, including increased map pack visibility, inbound calls, and qualified local leads.
At the SEO Surge Summit, Dyllon brings a clear, execution-focused perspective designed to help agencies, consultants, and operators cut through noise and apply local SEO strategies that work in today’s search environment.
Most entrepreneurs do not struggle with visibility because they lack motivation. They struggle because they are making too many content decisions without a system behind them. In this session, I will show how simple, repeatable content structure removes overwhelm and creates consistency. The focus is on building real authority by planning better, so showing up feels easier and more sustainable.
Eric Dingler
In Transit Studios
Eric Dingler is the creator of the R.O.D² Framework and the Profitable Team System, trusted by overwhelmed solo founders who want to hire their first team member with confidence. After years of leading teams across multiple countries and making every early leadership mistake himself, Eric learned that great teams are built on clear systems, not guesswork. Today he runs In Transit Studios, a digital agency powered by a distributed team he developed through the same process he now teaches.
Through the Profitable Team Accelerator, Eric helps business owners stop operating at the edge of burnout and start leading with clarity, structure, and purpose. His practical approach shows bootstrapping business owners how to hire well, delegate the right way, and develop people who actually help the business grow revenue and profits. Attendees consistently walk away seeing what’s possible when they stop doing everything alone and start leading with a proven system.
Hiring doesn't mean full-time, giving up control of quality or spending days training a new person. When hiring is done right your new team members train themselves, deliver high quality outputs, and give you time for revenue producing work that turns your first 1-4 hires into revenue generators. Walk away from this presentation with a clear understanding of how to R.O.D2 framework helps you hire without regret.
Jason Gracia
Swyft Sites
Jason Gracia is an entrepreneur, author, speaker, and thought leader with over 25 years of experience in the web design and online business space, but he is best known for founding one of the most successful website agencies in the coaching and consulting spaces, where he pioneered a productized approach to web design.
Instead of building custom websites, he designed a single results-driven website for clients and sold that same standardized website more than 700 times, generating millions of dollars in revenue in the process. This experience led him to specialize in helping designers escape custom work and build scalable, productized website businesses.
Today, Jason teaches website designers how to design once, sell repeatedly, and build agencies that scale without burnout.
How did I go from making $26,000 to one million over the course of 24 months just a few short years later? This presentation reveals that story as well as the secret that changed everything. If you want to discover a brand new way to serve more clients, make more money, but work fewer hours, this is the presentation for you.
Joy Hawkins
Sterling Sky
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google Business Profile Forum.
Layla Pomper
ProcessDriven
Layla Pomper is the Founder & CEO of ProcessDriven® and the go-to expert on systemizing small team operations.
Since 2018, Layla has been using software, process documentation, and storytelling to guide over 2,100+ clients and 135K YouTube subscribers to “enjoy the process” so they can delegate, grow, or simply relax.
Creator of the Systemization Snapshot™— an operations audit and report that has benchmarked the operations of hundreds of teams—Layla’s mission is to turn “build your business systems” into a game that small teams can win in any industry.
LinkedIn: www.inkedin.com/in/laylapomper/
YouTube: processdriven.co/youtubeA live Process Mapping Workshop to help web designers and SEO agencies map out the systems that can actually help them scale without burning out.
Mark Williams-Cook
Candour
Mark is director of SEO agency Candour, Founder of SaaS tool AlsoAsked, and has been involved in SEO for over 20 years, with experience running everything from e-commerce businesses to affiliate sites. He recently founded the new cats.txt internet standard and when not working on sites, is doing the Search with Candour podcast, the Core Updates SEO newsletter and “unsolicited” #SEO tips on LinkedIn.
One of the most common questions among web professionals today is, "How do I ensure my content and brand get surfaced in AI-powered search results?" This talk offers a practical workflow on how to modify your traditional keyword research process to be as effective as possible in the new LLM-driven world. Topics such as prompt generation, Retrieval-Augmented Generation (RAG) thresholds, query fan-out, intent matching and more will all be on the table.
Meg Casebolt
Love At First Search
Meg Casebolt helps experienced founders, consultants, and creators become findable in AI-powered search—not through keyword tactics, but through strategic authority positioning.
As founder of Love At First Search, she works with experts who don’t need more SEO advice but do need a new way to be understood by modern search systems. Her approach focuses on helping people become quotable and recommendable: teaching them to claim specific expertise territory and build the signals AI uses to evaluate credibility.
She co-hosts the Aggressively Human podcast and has developed frameworks including BEACON and Human-First SEO methodology to help service-based businesses transition from traditional optimization to sustainable authority building.
Meg lives in Rochester, NY with her husband, two boys, and an 80-pound pit bull, and maintains strong opinions about Broadway musicals, romance novels, and the structural importance of s’mores.Traditional keyword-first SEO has changed drastically—but search is stronger than ever.
Since 2022, AI has fundamentally changed how people find experts, coaches, and consultants online. If you're still optimizing for keywords and page rankings, you're playing by rules that no longer exist.
In this session, you'll learn why your content isn't showing up in ChatGPT, Perplexity, Google's AI summaries, and other AI-powered search tools—and what to do about it. Meg Casebolt breaks down her proprietary BEACON framework, the six critical signals AI uses to determine who gets cited, recommended, and trusted:
Brand Entity: Making yourself algorithmically recognizable across platforms
Expertise: Building semantic clusters that prove topical authority
Authority: Earning validation from credible sources (not just backlinks)
Content Infrastructure: Structuring your content so AI can actually parse it
Omnichannel: Reinforcing your signal across formats (without repurposing hell)
Narrative: Setting yourself apart with perspective AI can't replicate
You'll walk away knowing exactly how to diagnose what's broken in your current approach, which lever to pull first, and how to make your expertise unmistakable to both humans and AI systems—without adding more to your plate.Perfect for service-based business owners who'd rather strengthen their signal than create more noise.
Melanie Boylan
STOMP Social Media Training Ltd
Melanie Boylan started STOMP back in 2013. Since then she has completed numerous certifications in the digital marketing “space” and got her Train the Trainer qualification. Over the years she has worked alongside numerous Irish educational disciplines, from universities to entrepreneurial setups and then larger companies and corporates. In 2020 she started collaborating on a frequent basis with the Local Enterprise Office and Marie Manning Financial. These relationships meant Melanie moved more into group training and 1:1 mentoring, but she still enjoys her direct training as well.
Since 2016 Melanie has been a Freelance Journalist and has written a lot for StartUp Mindset and Irish Tech News. Then in 2020, her and her best friend Esther Ocampo started a podcast called the Monday Morning Marketing Podcast. Now starting its 6th year they have welcomed guests from across the globe and have brought their own sense of humour to the field of marketing. Have a listen today!
In this talk we'll be looking at how we can answer this and how we can plan in advance to make sure we appear at the right time for our customers.
Michelle Bourbonniere, PhD
Words on the Rise
Michelle Bourbonniere, PhD, is the founder of Words on the Rise, an SEO consultancy which specializes in small site SEO. She works with solopreneurs and small teams to develop smart SEO strategies to get their website and their brand in front of the right audience of people. She specializes in keyword research, content planning, and in helping brands show up (and show up well) in AI search results.
It’s no secret that how people find stuff online is changing. Increasingly, ranking #1 matters less than getting recommended by the bots.
In this presentation, I’m going to teach you how AI search works. You’ll leave understanding the step-by-step process AI systems use to compose AI answers.
And I solemnly swear I will not get all technical and bore you with the nerdy details! Instead, my goal is to equip you with a simple mental model of how these systems really work, under the hood.You'll learn how to help your brand and your client's brands up better in:
- Google’s AI Overviews,
- Google’s AI Mode,
- ChatGPT,
- Perplexity,
- … and just about every other search-enabled chatbot your next customer is using.Sam Sarsten
Local SEO Academy
Sam is a local SEO strategist and agency founder who helps local service businesses and web designers turn organic search into stable, recurring income. He built a multi-six-figure local SEO agency from scratch in under three years by focusing on simple, repeatable local SEO processes.
He founded Thencan, a lean SEO and web design agency based in Bend, Oregon, starting alone in the corner of his bedroom and growing it into a team of eight serving dozens of contractors, clinics, and other local brands across the United States and Canada.
Sam has spoken about SEO at multiple industry events, contributed to Whitespark’s 2026 Local Search Ranking Factors report, and actively collaborates with other local SEO experts to help clients continue getting results from local search in an AI-driven era.
This presentation covers the three stages of an SEO business (feast or famine, scaling without systems, and overgrown/cash flow negative) and their solutions. It addresses the two biggest concerns for 2026—AI and search engine ads—by positioning AI as an opportunity for conversation and recommending agencies consider offering ad services. The solution for success in local SEO is a focus on a solid foundation, systems, and scaling/selling.
Anchen le Roux
Simply Digital Design
Shopify SEO works differently from traditional SEO and it’s often overcomplicated.
In this practical session, designers, freelancers, and agencies will learn a simpler, revenue-first approach to Shopify SEO by focusing on products and collections that actually drive sales.
Perfect for service providers who want to confidently add Shopify SEO to their offers without reinventing their process.