Meet the speakers
MEET YOUR HOSTS
Hi, I’m Sam Sarsten!
Local SEO Academy
I help local service businesses and web designers turn organic search into stable income. I’ve built a multi-six-figure local SEO agency from scratch in under three years by focusing on simple, repeatable local SEO processes.
I built Thencan, a lean SEO + web design agency in Bend, Oregon, starting alone in the corner of my bedroom and growing it into a team of eight serving dozens of contractors, clinics, and other local brands across the US and Canada.
I’ve spoken about SEO at multiple events, contributed to Whitespark's 2026 Local Search Ranking Factors, and I’m looking forward to collaborating with other local SEO experts as we help clients continue to get results from local search in an AI-driven era.
Hi, I’m Anchen le Roux!
Simply Digital Design
I’m a web developer, summit strategist, and digital design studio owner who’s spent 20+ years building websites that work — and helping creatives, service providers, Shopify store owners, and local businesses grow online.
Over the past decade, I’ve supported clients who've gone on to land book deals, celebrity clients, international audiences, and multiple six-figure launches.
Behind the scenes?SEO has been the quiet powerhouse driving many of those results.
I’ve seen firsthand how web designers and small agencies can completely transform their income and confidence by adding a streamlined, results-driven SEO service — without becoming “technical SEO engineers” or burning out trying to learn everything alone
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Meet Your Speakers
Anna Scovel
Little City Middle City Web Design
Anna holds an AAS in Web Development and BAS in Business, and has spent the last seven years working various tech roles in higher education while slowly growing a small web design business on evenings, weekends and during those generous academic holidays. Recently she’s learned to use Looker Studio to simplify website analytics reporting both for her clients and her colleagues. When Anna’s not overdosing on blue light, you can usually find her crafting or cooking.
If your SEO reports aren't being opened, (or sent) this presentation is for you. We'll discuss why reporting isn't a waste of time, what to include in your reports and how to share reports so clients (or collogues) can understand what's going on behind the scenes.
Eric Dingler
In Transit Studios
Eric Dingler is the creator of the R.O.D² Framework and the Profitable Team System, trusted by overwhelmed solo founders who want to hire their first team member with confidence. After years of leading teams across multiple countries and making every early leadership mistake himself, Eric learned that great teams are built on clear systems, not guesswork. Today he runs In Transit Studios, a digital agency powered by a distributed team he developed through the same process he now teaches.
Through the Profitable Team Accelerator, Eric helps business owners stop operating at the edge of burnout and start leading with clarity, structure, and purpose. His practical approach shows bootstrapping business owners how to hire well, delegate the right way, and develop people who actually help the business grow revenue and profits. Attendees consistently walk away seeing what’s possible when they stop doing everything alone and start leading with a proven system.
Hiring doesn't mean full-time, giving up control of quality or spending days training a new person. When hiring is done right your new team members train themselves, deliver high quality outputs, and give you time for revenue producing work that turns your first 1-4 hires into revenue generators. Walk away from this presentation with a clear understanding of how to R.O.D2 framework helps you hire without regret.
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Anna Scovel
Little City Middle City Web Design
Anna holds an AAS in Web Development and BAS in Business, and has spent the last seven years working various tech roles in higher education while slowly growing a small web design business on evenings, weekends and during those generous academic holidays. Recently she’s learned to use Looker Studio to simplify website analytics reporting both for her clients and her colleagues. When Anna’s not overdosing on blue light, you can usually find her crafting or cooking.
If your SEO reports aren't being opened, (or sent) this presentation is for you. We'll discuss why reporting isn't a waste of time, what to include in your reports and how to share reports so clients (or collogues) can understand what's going on behind the scenes.
-
Eric Dingler
In Transit Studios
Eric Dingler is the creator of the R.O.D² Framework and the Profitable Team System, trusted by overwhelmed solo founders who want to hire their first team member with confidence. After years of leading teams across multiple countries and making every early leadership mistake himself, Eric learned that great teams are built on clear systems, not guesswork. Today he runs In Transit Studios, a digital agency powered by a distributed team he developed through the same process he now teaches.
Through the Profitable Team Accelerator, Eric helps business owners stop operating at the edge of burnout and start leading with clarity, structure, and purpose. His practical approach shows bootstrapping business owners how to hire well, delegate the right way, and develop people who actually help the business grow revenue and profits. Attendees consistently walk away seeing what’s possible when they stop doing everything alone and start leading with a proven system.
Hiring doesn't mean full-time, giving up control of quality or spending days training a new person. When hiring is done right your new team members train themselves, deliver high quality outputs, and give you time for revenue producing work that turns your first 1-4 hires into revenue generators. Walk away from this presentation with a clear understanding of how to R.O.D2 framework helps you hire without regret.