How a Personal Brand Turns Your LinkedIn Profile Into a Client Magnet

In an increasingly crowded and AI-driven SEO landscape, technical skills alone are no longer enough to stand out in SEO. In this session, I will share how building a strong personal brand on LinkedIn can directly translate into more leads, clients, and career opportunities. I will Peter break down what actually works on LinkedIn today, the most common personal branding mistakes SEOs make, and practical profile and content strategies you can implement immediately to position yourself as a trusted authority without relying on gimmicks or salesy tactics.