RAG to Riches: Keyword research in the AI era

Mark Williams-Cook

RAG to Riches: Keyword research in the AI era

One of the most common questions among web professionals today is, "How do I ensure my content and brand get surfaced in AI-powered search results?" This talk offers a practical workflow on how to modify your traditional keyword research process to be as effective as possible in the new LLM-driven world. Topics such as prompt generation, Retrieval-Augmented Generation (RAG) thresholds, query fan-out, intent matching and more will all be on the table.

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