“Rankings” and “recommendations” are now blending together. The real advantage for designers and web folks isn’t another SEO trick—it’s becoming an **entity** that Google and AI systems can confidently understand, trust, and surface.
In this session, you’ll learn the “SECRET” framework for turning a local business (or your agency) into a recognized, connected entity across the web—so you earn **preferential visibility** in local search *and* increase the odds of being mentioned when customers ask ChatGPT-style tools who to hire.
We’ll cover:
- What “entity-first” SEO actually means (and why it’s replacing keyword-first thinking)
- The specific signals that drive trust: consistency, corroboration, and connections
- How to build an “entity footprint” that supports map rankings, branded search, and AI recommendations
- Practical steps web designers and SEO pros can implement fast—without massive content calendars or expensive PR
You’ll walk away with a simple checklist to strengthen identity signals for any local service business, plus a repeatable process you can package and sell as a high-margin offer.
