Making Business Impact Visible in GA4 by Tracking User Journey

In this talk, you'll learn how to track the full user journey in GA4 in a way that actually highlights what’s working, what’s driving value, and where users drop off.
This way, you can move beyond isolated metrics and look at how to connect touchpoints across the journey, so your wins don’t get lost in dashboards. Expect to leave with a practical mindset for structuring GA4 tracking, asking better questions of your data, and confidently communicating results to stakeholders.