Local Search Ranking Factors Q&A

Darren Shaw

Local Search Ranking Factors Q&A

Whitespark’s Local Search Ranking Factors are often considered the “Local SEO Bible.” In this session, Surge Summit host Sam Sarsten sits down with Darren Shaw, steward of the Local Search Ranking Factors, to unpack what surprised him most in the latest report, how he’s thinking about AI and ads reshaping the SERPs, and a few classic Darren-isms that both longtime Whitespark fans and those newer to SEO will appreciate.

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